Looking for a Diploma in Digital Marketing Course in Delhi? Roy Informatics offers a practical and industry-focused 2-Year Digital Marketing Diploma in Laxmi Nagar, Delhi. The program is designed for students, freshers and working professionals who want to build a career in Digital Marketing while gaining practical industry experience. Students learn through live client projects, practical assignments and agency-based training.
The 2-Year Diploma in Digital Marketing combines structured learning with practical experience in SEO, Google Ads, Meta Ads, Social Media Marketing, Performance Marketing, Lead Generation, Analytics and AI-powered Digital Marketing. Students can choose online or classroom training and, where applicable, continue their job or professional work alongside the vocational program. Eligible students can also receive university certification through our university tie-up.
A module-by-module breakdown of the Digital Marketing (AI) Diploma at Roy Informatics, Delhi.
Semester 1 of the 2-Year Diploma in Digital Marketing focuses on building strong fundamentals in marketing, digital marketing, website development and creative skills.
Book 1: Digital Marketing Fundamentals
Introduction to digital marketing, marketing funnel,
customer journey, buyer personas, branding, digital strategy,
online business models and fundamentals of digital marketing.
This book contains 20 practical modules.
Book 2: Marketing & BBA Marketing Concepts
Marketing principles, market research, consumer behaviour,
product, price, place and promotion, branding, communication,
sales concepts and important marketing topics covered under
BBA-level marketing concepts.
This book contains 20 practical modules.
Book 3: Website Design & Development
HTML, CSS, responsive website design, basic JavaScript,
WordPress, website structure, landing pages, forms,
website content and fundamentals of website development
for digital marketing.
This book contains 20 practical modules.
Book 4: SEO & Content Marketing
Keyword research, search intent, on-page SEO, content
optimization, internal linking, off-page SEO, link building,
local SEO and content marketing fundamentals.
This book contains 20 practical modules.
Book 5: Graphic Designing & Creative Marketing
Social media creatives, banners, advertising creatives,
branding materials, visual communication and graphics
required for professional digital marketing campaigns.
This book contains 20 practical modules.
2-Month Internship: Students receive a 2-month practical internship during Semester 1 to gain real-world exposure and apply their learning to practical marketing projects.
Semester 2 develops advanced practical skills in SEO, paid advertising, social media marketing, analytics and lead generation.
Book 1: Advanced SEO & Technical SEO
Advanced keyword research, search intent, on-page SEO,
technical SEO, website audits, crawling, indexing,
Core Web Vitals, internal linking, structured data,
sitemap, robots.txt, local SEO and advanced SEO strategies.
This book contains 20 practical modules.
Book 2: Google Ads & Search Engine Advertising
Google Ads fundamentals, search campaigns, keyword targeting,
match types, ad copywriting, conversion tracking,
landing pages, bidding strategies, campaign optimization
and lead generation.
This book contains 20 practical modules.
Book 3: Meta Ads & Social Media Marketing
Facebook Ads, Instagram Ads, campaign objectives,
audience targeting, custom audiences, remarketing,
creatives, lead campaigns, conversion campaigns and
social media marketing strategies.
This book contains 20 practical modules.
Book 4: Performance Marketing & Lead Generation
Lead generation, landing page optimization, marketing funnels,
conversion optimization, remarketing, campaign budgeting,
CPL optimization, lead quality analysis and performance
marketing strategies.
This book contains 20 practical modules.
Book 5: Analytics, Tracking & Reporting
Google Analytics, Google Tag Manager, conversion tracking,
campaign measurement, UTM tracking, dashboards,
marketing reports, data analysis and performance optimization.
This book contains 20 practical modules.
2-Month Internship: Students complete a 2-month Digital Marketing internship with practical exposure to SEO, paid advertising, social media and lead generation projects.
Semester 3 focuses on the latest AI-powered Digital Marketing skills, including AI tools, prompt engineering, AIO, GEO and modern digital marketing workflows.
Book 1: AI in Digital Marketing
AI fundamentals, AI marketing tools, AI-assisted research,
content creation, keyword research, campaign planning,
marketing automation and AI-powered productivity.
This book contains 20 practical modules.
Book 2: Prompt Engineering for Marketing
Prompt engineering fundamentals, advanced prompting,
AI workflows, content prompts, SEO prompts, advertising
prompts, research prompts and practical AI productivity
techniques for digital marketers.
This book contains 20 practical modules.
Book 3: AIO & GEO
AI Optimization (AIO),
Generative Engine Optimization (GEO),
AI search visibility, answer-focused content,
entity optimization, structured content and strategies
for improving visibility across AI-powered search experiences.
This book contains 20 practical modules.
Book 4: Online Reputation Management
ORM, online brand reputation,
review management, customer feedback, reputation monitoring,
brand mentions, response strategies and online reputation
improvement.
This book contains 20 practical modules.
Book 5: AI-Powered Content & Marketing Automation
AI-assisted content strategy, social media content,
advertising creatives, marketing automation, AI research,
workflow automation and integration of AI into professional
digital marketing campaigns.
This book contains 20 practical modules.
2-Month Internship: Students complete a 2-month AI Digital Marketing internship focused on practical AI tools, content, SEO and marketing projects.
Semester 4 focuses on professional Digital Marketing practical training, live client projects, freelancing, content production and career development.
Book 1: Video Editing & Video Marketing
Video editing fundamentals, short-form videos,
social media reels, promotional videos, video advertising,
content planning and video marketing strategies.
This book contains 20 practical modules.
Book 2: Freelancing & Digital Marketing Business
Freelancing fundamentals, finding clients, creating proposals,
client communication, pricing, project management,
freelancing platforms, personal branding and building
a Digital Marketing career.
This book contains 20 practical modules.
Book 3: Live Client Projects & Campaign Management
Students work on live client projects
and learn campaign planning, execution, monitoring,
optimization, reporting and client communication through
practical agency-based work.
This book contains 20 practical modules.
Book 4: Integrated Digital Marketing Strategy
Integration of SEO, Technical SEO, Google Ads, Meta Ads,
Social Media Marketing, Content Marketing, Analytics,
AI, AIO, GEO, ORM and lead generation into complete
digital marketing strategies.
This book contains 20 practical modules.
Book 5: Capstone Project & Placement Preparation
Final Digital Marketing project, resume development,
portfolio creation, interview preparation, aptitude,
communication skills, practical assignments and
professional placement preparation.
This book contains 20 practical modules.
2-Month Internship: Students complete a final 2-month live project internship with practical exposure to real-world Digital Marketing campaigns and client requirements.
The 2-Year Diploma in Digital Marketing at Roy Informatics, Laxmi Nagar, Delhi is designed to provide comprehensive theoretical knowledge, practical training and industry exposure.
Course Duration: 2 Years
Total Semesters: 4
Books: 5 Books in Every Semester
Modules: 20 Modules in Every Book
Internship: 2 Months Internship in Every Semester
Total Practical Internship: 8 Months across the complete 2-Year program.
Learning Modes: Classroom Training and Online Digital Marketing Training.
Job-Friendly Program: Students can pursue the vocational-oriented program alongside a job, subject to their schedule and program requirements.
University Certification/Degree: Students enrolled through the applicable university tie-up receive the relevant university-awarded certification/degree as per the university's eligibility and program requirements.
Practical Learning: Students get exposure to live client projects, agency-style campaigns and practical Digital Marketing assignments.
Core Skills Covered: Digital Marketing, SEO, Technical SEO, Content Marketing, Google Ads, Meta Ads, Social Media Marketing, Performance Marketing, Analytics, Website Design & Development, Graphic Designing, Video Editing, AI Marketing, Prompt Engineering, AIO, GEO, ORM, Freelancing, Lead Generation and Marketing Strategy.
Career & Placement Preparation: The program includes resume development, portfolio building, interview preparation, practical projects and placement support for Digital Marketing career opportunities.
Training focuses on practical execution across SEO, Google Ads, lead generation, campaign strategy, analytics and other job-relevant digital marketing skills. The aim is to help students understand not only what a tool does, but how marketers use it in real business situations.
Students receive guidance focused on practical workflows, campaign thinking and role-ready execution so that classroom concepts connect with real digital marketing responsibilities.
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Build career-ready skills with a structured Digital Marketing Diploma Course in Delhi that combines university-linked certification, vocational learning, live client projects, internships and placement support at Roy Informatics, Laxmi Nagar, Delhi.
Complete the 2-Year Digital Marketing Diploma at Roy Informatics and receive the applicable university certification/degree through our university tie-up.
The vocational Digital Marketing course is designed with practical learning and flexible online and classroom training, making it suitable for working professionals.
Learn inside our IT and Digital Marketing company by working on practical tasks, live client projects and paid internship opportunities to build real industry skills.
The diploma is structured across 4 semesters. Each semester includes 5 books with 20 modules per book plus practical training and internship exposure.
Study SEO, Technical SEO, Google Ads, Meta Ads, AIO, GEO, ORM, AI, Prompt Engineering, Website Design & Development, Graphic Designing, Video Editing and Freelancing.
Access placement support through our network of 700+ placement partners and a dedicated placement team focused on connecting trained students with career opportunities.
More than 1500 students have been placed according to Roy Informatics's current institute records, reflecting its focus on practical training and career support.
Students receive placement assistance for Digital Marketing roles, with the institute stating a typical starting salary range of ₹35,000 to ₹55,000 per month for eligible placements.
Find answers to common questions about the 2-Year Diploma in Digital Marketing at Roy Informatics, Laxmi Nagar, Delhi.
The 2-Year Diploma in Digital Marketing at Roy Informatics is a comprehensive and practical vocational Digital Marketing course designed to develop industry-ready marketing skills. The program is divided into 4 semesters and covers Digital Marketing, SEO, Technical SEO, Google Ads, Meta Ads, Social Media Marketing, Performance Marketing, Website Design & Development, AI in Digital Marketing, Prompt Engineering, AIO, GEO, ORM, Graphic Designing, Video Editing and Freelancing.
Students also receive practical exposure through internships and live client projects during the program.
Roy Informatics offers a practical Digital Marketing Diploma Course in Delhi with classroom and online learning options, structured curriculum, internship training and live client project exposure.
Students learn from an agency-based environment where practical skills are developed through real marketing projects, live campaigns, industry tools and hands-on assignments. The program also combines traditional marketing concepts with Digital Marketing and AI to prepare students for modern marketing careers.
The Digital Marketing Diploma curriculum covers a wide range of digital and traditional marketing skills, including SEO, Technical SEO, Google Ads, Meta Ads, Social Media Marketing, Performance Marketing, Lead Generation, Analytics, Content Marketing, Website Design & Development, Graphic Designing, Video Editing, AI in Digital Marketing, Prompt Engineering, AIO, GEO, ORM and Freelancing.
The program also covers important BBA-related Marketing concepts such as consumer behaviour, branding, marketing strategy, communication and business fundamentals.
The 2-Year Diploma in Digital Marketing is divided into 4 semesters. Each semester includes 5 books, and each book contains 20 modules. The structured curriculum combines academic learning, practical assignments, projects and industry exposure.
Students also complete 2 months of internship in every semester, giving them regular opportunities to apply their learning in practical work environments.
Yes. Roy Informatics offers the Digital Marketing Diploma Course through both online and classroom learning modes. Students can select the learning format according to their schedule and requirements.
Classroom training is available at our Digital Marketing Institute in Laxmi Nagar, Delhi, while students from other locations can attend the program through online learning.
Yes. The program follows a vocational and practical learning approach that can be suitable for working professionals. Students can pursue the Digital Marketing Diploma while working, subject to their availability and batch schedule.
Flexible online and classroom learning options allow students to continue their education while gaining practical Digital Marketing experience.
Yes. The 2-Year Digital Marketing Diploma includes 2 months of internship in every semester. This provides students with continuous practical exposure during the program.
Students can also work on live client projects through the agency-based practical environment at Roy Informatics. This helps students understand how real Digital Marketing campaigns are planned, executed, monitored and optimized.
Yes. The curriculum includes AI in Digital Marketing, Prompt Engineering, AIO (AI Optimization), GEO (Generative Engine Optimization) and ORM (Online Reputation Management).
Students learn how AI and modern optimization techniques can be applied to content creation, SEO, research, marketing strategy, advertising, analytics and Digital Marketing workflows.
The applicable Digital Marketing Diploma program is delivered through the relevant university tie-up. Eligible students enrolled under the applicable university program may receive the corresponding university-awarded qualification, subject to the university's eligibility, academic and program requirements.
Students should confirm the current university, program structure and award details with the admissions team before enrollment.
After completing the Diploma in Digital Marketing, students can explore career opportunities in Digital Marketing, SEO, Technical SEO, Google Ads, PPC, Meta Ads, Social Media Marketing, Performance Marketing, Content Marketing, Marketing Analytics, AI Marketing and Lead Generation.
Students can also explore opportunities in freelancing, digital marketing agencies, in-house marketing teams, website development, consulting and online business, depending on their skills, experience and employer requirements.
Yes. Roy Informatics provides placement assistance and career support to eligible students. Placement support may include resume preparation, interview preparation, mock interviews, career guidance and job opportunities through the institute's placement network.
Roy Informatics has a network of 700+ placement partners, providing students with access to potential employment opportunities based on their skills, eligibility and selection performance.
Roy Informatics is located in Laxmi Nagar, Delhi. Students searching for a Digital Marketing Diploma in Laxmi Nagar can attend classroom training at our institute. Online learning options are also available for students who prefer to study remotely.
The 2-Year Diploma in Digital Marketing can be suitable for students, graduates, working professionals, entrepreneurs and learners who want to build practical skills in Digital Marketing, AI, advertising, SEO, website development and online business.
The exact eligibility and admission requirements depend on the applicable program and university requirements, so students should confirm eligibility before enrollment.
A 2-Year Digital Marketing Diploma provides a longer and more structured learning pathway compared with a short-term Digital Marketing course. The program is divided into 4 semesters and combines marketing concepts, Digital Marketing, AI, website development, practical projects and internship training.
Students progressively develop skills in SEO, Technical SEO, Google Ads, Meta Ads, Analytics, Website Design & Development, AI Marketing, AIO, GEO, Prompt Engineering, Graphic Designing, Video Editing and Freelancing.
