Prasun Roy

Why Digital Marketing is Important for Small Business

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses Continue Reading

Top Web Analytics Tools For New Age Marketers

In the massive volume of website available on the Internet driven platforms, it is extremely important to assess the quality of your website to ascertain its future sustenance and success. This is exactly why web analytics tools have become indispensable for the new-age digital marketers. In the course of this discussion we will take a look at the most effective tools which not only helps to ascertain the quality of SEO campaigns but at the same time points out at the gaps and the future improvements Continue Reading

A Step-by-Step Guide for a Successful Brand Building Process

Give me a chance to furnish you with a fast definition before jumping into the low down of the brand building. What Is A Brand? Basically, your image is characterized by a client’s general impression of your business. A fruitful brand must be steady in correspondence and experience, crosswise over numerous applications: Condition (retail facade or office)Print, signage, bundlingSite and internet promotingSubstance distributingDeals and client administration Your Image Is Your Notoriety! Presently, Continue Reading

Using the Right Platform for Social Media Marketing

Many social media platforms were created to network with colleagues and old friends. But as time passed by, brands started infiltrating these platforms because of their high potential. True enough, to date, more social media platforms rise, and the pioneers of social media are also evolving more than ever. Social media marketing hasn’t been around for a very long time. In fact, Facebook was only founded in 2004, Twitter in 2006, Instagram in 2010, and Tiktok in 2016. It was also only in 2010 Continue Reading

What is Website Usability and Why is it Important?

With search engines changing their algorithms frequently, it’s important that business owners focus on core elements. As more people are shifting to multiple mobile devices from desktops, the need for superior web usability becomes important. Website usability is nothing but the ability of users to access your website seamlessly and easily on multiple devices.  As more search engines are focusing on offering the best user experience to visitors, it has become vital to redefine Continue Reading