September 2021

Using the Right Platform for Social Media Marketing

Many social media platforms were created to network with colleagues and old friends. But as time passed by, brands started infiltrating these platforms because of their high potential. True enough, to date, more social media platforms rise, and the pioneers of social media are also evolving more than ever. Social media marketing hasn’t been around for a very long time. In fact, Facebook was only founded in 2004, Twitter in 2006, Instagram in 2010, and Tiktok in 2016. It was also only in 2010 Continue Reading

What is Website Usability and Why is it Important?

With search engines changing their algorithms frequently, it’s important that business owners focus on core elements. As more people are shifting to multiple mobile devices from desktops, the need for superior web usability becomes important. Website usability is nothing but the ability of users to access your website seamlessly and easily on multiple devices.  As more search engines are focusing on offering the best user experience to visitors, it has become vital to redefine Continue Reading